Sustainability

Like you, we are becoming more and more conscious of our impact on mother earth. We need to do what it takes to protect her!
So, it feels important to us that we share our efforts to be an increasingly sustainable fashion brand, whilst being fully transparent about areas where we have room for improvement. This is a journey for all of us to do better and be better.
It is key that Wild Peach does things the right way, not just the way the industry has always done things. We need to be a game changer in fashion retail.

Two sides of the coin

Brands and consumers both have a responsibility to be more sustainable.

For Wild Peach:

UPDATE: In Nov/Early Dec we are switching to sugar cane mailing bags (the greenest material on the market!). They are carbon neutral, fully recyclable and sourced sustainably from reclaimed wasteland!

We operate a slower fashion model by producing fewer new items, and holding a smaller range of styles (as well as keeping these same styles for a longer period of time).

We tend to use thicker, higher quality and more long lasting fabrics than mass produced, low quality products.

All of our packaging is 100% recyclable (mailing bags, clothes bags and labels). We have designed our new clothes bags for reuse - they can be used as wallets to keep items in your handbag - they are strong and stylish!

We have also recently reduced our carbon footprint by consolidating multiple stock shipments into 1-2 bulk shipments per month.

For You:

Take care of how you wash your clothes:
Follow label instructions

Where you can, avoid using a dryer as it reduces the longevity of your clothes

Wash on cold - a short, cool cycle will help preserve fabric dye and fibers

Use an eco-friendly laundry detergent


Resell your clothes on marketplace apps like Depop to increase their life span

Brands and consumers both have a responsibility to be sustainable.

What we are doing:

We operate on a slow fashion model by producing fewer new items, and holding a smaller range of styles (as well as keeping these same styles for a longer period of time).

Our products are great quality and use thicker, more long lasting fabrics than fast-fashion brands which mass produce very cheap, low quality goods.

Our packaging is 100% recyclable (mailing bags, clothes bags and labels). We also encourage reuse of our clothes bags as wallets for items to keep in your handbag - they are strong and stylish!

We never use animal-based fabrics and will no longer buy PVC/PU Leather products after learning the effects of their production on the environment.


What you can do:

Take care of how you wash your clothes:
Follow label instructions
Where you can, avoid using a dryer as it reduces the longevity of your clothes
Wash on cold - a short, cool cycle will help preserve fabric dye and fibers
Use an eco-friendly laundry detergent


Resell your clothes on marketplace apps like Depop to increase their life span

Know what philosophies and brand values you are supporting through your purchases

We have the best intentions and will be making gradual improvements along our growth journey. We celebrate that customers are becoming more conscious of their purchasing decisions as this will only serve to put pressure on all fashion brands to be more sustainable, ethical and environmentally friendly!

Please understand that we are not perfect yet - it really helps us when you reach out with your ideas and suggestions on how we can continue to improve. Email us at team@wildpeachfashion.com

Our Goals for 2021

 Increase the number of styles we hold that are made from 100% materials e.g. 100% cotton as these can be recycled more easily

Commit to doing an annual factory tour to ensure continuity of ethical production

We have the best intentions and will be making gradual improvements along our growth journey. We celebrate that customers are becoming more conscious of their purchasing decisions as this will only serve to put pressure on all fashion brands to be more sustainable, ethical and environmentally friendly! Please understand that we are not perfect yet - it really helps us when you reach out with your ideas and suggestions on how we can continue to improve. 

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